06 February 2014

Storytelling Spotlight!

Title: Storytelling: The Indispensable Art of Entrepreneurism
Author: Rudy Mazzocchi
Publisher: Twilight Times Books
Pages: 220
Language: English
Format: Paperback, Kindle
Purchase at AMAZON
The value of any new venture or sound new idea needs to be developed out of the nothingness of silence, ignorance and darkness. It ignites and illuminates the world only when the great storytelling entrepreneur lights the flame. “STORYTELLING: The Indispensable Art of the Entrepreneur” shows, with startling clarity and practical know-how, the process by which wealth and other things of exceptional value can emerge into the world literally out of nothing—nothing, that is, but the Art of Storytelling.

STORYTELLING takes you on a journey which reveals how the development, progressive modification and adaptation of your story is the golden thread and foundational core management practice which ties together all the others:  building, focusing and motivating your management team, navigating through troubled times or excessive growth, maintaining positive momentum with investors and Boards of Directors and positioning the venture for a potential exit.

Award-winning author and entrepreneur, Rudy Mazzocchi, exposes his greatest secret of success and provides an enormous amount of “experienced-based” illustrations and nuts-and-bolts practical advice. He reveals how to create and evolve the story of your new venture in a way that energizes and breathes life into what may have started out as just an idea.

Everyone can benefit greatly from reading this book—whether or not you envision yourself as an entrepreneur. STORYTELLING: The Indispensable Art of the Entrepreneur applies universally to ventures of all types and is an essential element in the fulfillment of any dream—dreams which depend upon capturing the interest and sustaining the highly-motivated commitment of others.

Blending Fiction with Non-Fiction

By design, I wanted to write a business book that reads like fiction. There are too many dry “how-to” books out there and the last thing the world needs is another chest-thumping author bragging about his success. So, I used my fiction writing skills to tell a real-life tale about the good, bad and ugly of how storytelling can mean the difference between success and failure. It will make you laugh, and if you’re a sap like me… it will also make you cry.

Therefore, you’ll discover that this book is not just for wannabe or seasoned entrepreneurs, it’s designed for everyone and anyone who needs to “tell a story”. The theme throughout the book is also inspired by one of my favorite stories, The Wizard of Oz. I’ve always related to Dorothy’s journey, the importance of staying on the yellow brick road, the stories she told along the way to convince others to join her, and good and evil she had to endure. Even the cover of this book, STORYTELLING, reveals the importance of staying on that ‘yellow brick road’ and how to avoid those damn flying monkeys. I just hope my readers find the numerous nuggets throughout the book as inspiring as well!

Rudy Mazzocchi is best known as a medical device and biotechnology entrepreneur, inventor, and angel investor, with a history of starting new technology ventures throughout the U.S. and Europe. He's been privileged to have the opportunity to see the newest innovations in healthcare and work with some of the most brilliant researchers, scientists and physicians in the industry.
Authoring more than 50 patents, he has helped pioneer new companies involved in cardiology, oncology, orthopedics, neurosurgery and even embryonic stem-cell development. Through these efforts, he has become the recipient of many technology and business awards, including the Ernst & Young Entrepreneur of the Year Award in Healthcare (2004), Businessman of the Year Award (2005), and Global Entrepreneur of the Year Award (2013).
Combining these experiences and opportunities, with thousands of hours of travel and long evenings in hotel rooms, he found the initiative to start writing a collection of award-winning business/medical thrillers based on true events, known as The EQUITY Series. STORYTELLING was his debut non-fiction business book released in November 2013.
Visit his website at www.RudyMazzocchi.com.
Connect & Socialize with Rudy!


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